Relaxation & Hydration: Canada’s Spas

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Spas create a relaxed, stress free environment for visitors to enjoy and escape from the fast-paced world outside the Spa walls. The stereotype for a Spa is “peace” and “wellness”. Many provide all natural and therapeutic treatments, with massage as the highest requested treatment.

“Although certain services such as massage treatments will always be a core offering within the Spa industry, new trends point toward incorporating concepts such as ‘health and wellness’ and ‘mind/body/spirit’ programs into the service offering,” states Cindy Schoenauer in her article “Evolution of the Canadian Spa Industry” on the PKF Hospitality & Tourism Business Advisors website.  This trend extends to Canada’s ever-growing Spa industry.

Canadian Spa Industry

At the time of the 2006 Canadian Spa Sector profile, there were 2,300 Spas in Canada. This increasing trend isn’t unique to Canada – SpaInc, Canada’s Spa Connection website, published results of a report on wellness-focused tourism (that’s travel with the purpose of visiting a Spa or Spa-resort). “Wellness-focused travel is currently a $439 billion market, projected to swell to $678.5 billion by 2017,” states SpaInc.: Canada’s Spa Connection on their Spa News page.

“In Canada, the Spa and wellness industry is a relatively young one that is expanding rapidly,” write Marion Joppe, PhD and Chris Choi PhD in their report “Understanding the Canadian Spa Goers” (June 2008. University of Guelph. School of Hospitality & Tourism Management.).

If we take into consideration the 17 percent annual growth of the Spa industry, we can estimate that there are roughly 8,000 Spas in Canada in 2015.

But it isn’t so much the number of Spas that makes the industry thrive. It’s the number of visits. According to the 2006 Canadian Spa Sector report, “In 2005, Spa-goers made an estimated 14.1 million visits to Canadian Spas. Half of these visits were taken to Spas in Ontario and four out of five Spa visits in Canada were made to day Spas.” That averages roughly 6,000 visits per Spa. Based on that calculation, that’s roughly 48 million Spa visits per year in Canada alone.

Hydration

As anyone who has visited a Spa is aware, hydration is a very important part of the treatment. Spas provide many forms of quality hydration, with the most prominent being water. The water provided can come in many forms:

  • Individual bottled water
  • Water coolers stationed around the Spa
  • Special serving containers filled with tap water

If we take into account the number of visits the average Spa receives annually (6,000) and consider that each client will consume at least two bottles of water during their stay (based on 8 hours; though they should drink more), then that equals roughly 12,000 bottles produced per year, per Spa, or an estimated 96M bottles per year in all of Canada.

Water coolers carry roughly 18 litres of water per bottle. This means that each water cooler bottle will serve 72 glasses (250 ml) of water, or 36 people per bottle. Spas that use this method will use approximately 2.6 million bottles of water each year.

However, if you’re an environmentally conscious client, it is hard to stay focused on relaxing if you’re thinking about the amount of bottles your Spa goes through on a daily basis.

Switching to tap water can reduce a Spa’s carbon footprint. Spas using special serving containers fill these containers with tap water and flavour it with citrus peels (orange, lemon) or other natural flavours. This switch not only reduces the Spa’s carbon footprint, but also reduces costs. Tap water is unlimited – no need to order or stock bottled water.

Many Spas are instead choosing to invest in specialized water filtration and treatment systems. Offering their clients a luxury water experience, including sparkling water, this sets them apart from their competition and makes an eco-statement at the same time.

Water Filtration in Spas

Specialized water systems deliver clean, crisp, cold and delicious water on demand. Many Spas are choosing to install the countertop models in their waiting areas and relaxation rooms, allowing guests to refill their glasses or bottles when needed with pure, chilled and sparkling water.

Many Spas are combining their new systems with citrus options, adding a subtle flavouring to their new luxury water systems. Some Spas prefer the water tower look, which takes up less counter space and adds a little flash to their new water offering.

This switch to filtered tap water also adds a competitive edge to the Spa’s marketing mentality. “Out of competitive necessity, it is now a requisite for Spas of all types to find unique features by continuously evolving and adding services, products, and packages in order to create differentiation and maintain an edge within the market,” writes Schoenauer. Increasing their environmentally friendly practices and providing guests with a superior water experience is just one of the unique features Canadian Spas can depend on.

Next time you’re visiting a Spa, ask for an eco-water and help protect the planet. Or visit one of naturizzata water co.’s Spa locations and experience the difference for yourself.

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